Privacy statement

We take the protection of your personal data very seriously. In accordance with the requirements of the EU General Data Protection Regulation (GDPR), we would like to inform you about how we handle personal data and about your rights as a data subject.

1. General information

The responsible party according to Art. 4 (7) of the GDPR is the Bundesverband Großhandel, Außenhandel, Dienstleistungen e.V. (BGA) (Federation of German Wholesale, Foreign Trade and Services), Am Weidendamm 1 A, 10117 Berlin, phone: 030/59 00 99 5-0, fax: 030/59 00 99 5-19, e-mail:,

You can contact our data protection officer sending an email to, calling 030/59 00 99 5-0, or at our postal address, adding "to the Data Protection Officer".

2. Website

All data processing activities on this website are carried out by the website operator. The contact details of the operator can be found in the legal notice of this website.

Data collection on our website

Different kinds of personal data are collected when you use this website. Personal data is data by which you can be personally identified.

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form. Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website. Some of the data is collected to ensure that the website is available without errors.  Other data may be used to analyse your user behaviour.

You have the right to receive free information about the origin, recipient and purpose of your stored personal data at any time. You also have the right to request the correction, blocking or deletion of this data. You may contact us (responsible person) for this purpose and for further questions on the subject of data protection at any time. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.  

We would like to point out that there may be security gaps in online data transmission (e.g. communication by e-mail). It is not possible to completely protect data against third-party access.

Analysis tools and third-party tools

When visiting our website, your surfing behaviour may be analysed statistically. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this issue in the following privacy statement. You can object to this analysis. You will be informed about the objection options at the end of this privacy statement.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.


Some of the internet pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offering more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies enable us to recognise your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you disable cookies, the functionality of this website may be limited.

Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 (1) (f) of the GDPR. The website operator has a legitimate interest in storing cookies to optimise services and guarantee that they are provided without technical errors. Other cookies which might be stored (e.g. cookies to analyse your surfing behaviour) are addressed in a separate section of this privacy statement.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. They refer to browser type and browser version, operating system used, referrer URL, host name of the accessing computer, time of the server request, and IP address.

This data is not merged with other data sources. The basis of data processing activities is Art. 6 (1) (b) of the GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Contact form

If you send us enquiries using the contact form, we will store your details from the enquiry form, including the contact details you provide there, for the purpose of processing the enquiry and for possible follow-up questions. We shall not pass on this data without your consent.

The data entered in the contact form is processed exclusively on the basis of your consent (Art. 6 (1) (a) of the GDPR). You can revoke this consent at any time. All you need to do is send us an informal message by e-mail.

The lawfulness of the data processing operations carried out until you revoke your consent shall remain unaffected by the revocation. The data you entered in the contact form will be stored until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after we have completed the processing of your enquiry). This does not affect any binding legal provisions – particularly those related to retention periods.

Registration on this website

You can register on our website to use additional site features. We shall use the data entered for this purpose only for the purpose of using the respective offering or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise we shall reject the registration.

For any important changes such as modifications in the scope of the offering or technically necessary changes, we shall use the e-mail address provided during registration to provide you with the respective information.

The processing of the data entered during registration is based on your consent (Art. 6 (1) (a) of the GDPR). You can revoke your consent at any time sending an informal email message to the responsible person. This revocation does not affect the lawfulness of the data processing activities already carried out prior to the revocation.

We shall store the data collected during registration for as long as you remain registered on our website, and shall then delete it. This does not affect any retention periods required by law.


Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, it will establish a connection to the YouTube servers, informing the YouTube servers which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used for the sake of an appealing presentation of our online contents. This represents a legitimate interest according to Art. 6 (1) (f) of the GDPR.

Further information on the handling of user data can be found in YouTube's privacy policy on

Google Fonts

This website uses Google Fonts by Google Inc. Google Fonts is used to display text and fonts provided by Google. These fonts are made available by Google on their servers when the page is accessed so that they can be provided for a large number of pages. When Google Fonts are used, the user's IP address is transmitted to Google's servers when the page is accessed, transferring the respective information about the fonts used. The information about these fonts is stored in the browser cache.

We integrate Google Fonts to make our website more appealing and visually more consistent. The legal basis for the related data collection is Art. 6 (1) (f) of the GDPR. You can find more information on Google's data processing in Google's privacy policy and in the FAQ on Google Web Fonts.

Google Maps

This site uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use the features of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. Google Maps is used for the sake of an appealing presentation of our online offerings and to make it easy to find the places we indicate on the website. This constitutes a legitimate interest according to Art. 6 (1) (f) of the GDPR. More information on the handling of user data can be found in Google's privacy policy.

Matomo (formerly Piwik)

This website uses the open source web analytics service Matomo. Matomo uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your usage of the website. For this purpose, the information generated by the cookie about the usage of this website is stored on our server. The IP address is anonymised prior to storage. Matomo cookies remain on your terminal device until you delete them.

Matomo cookies are stored on the basis of Art. 6 (1) (f) of the GDPR. The website operator has a legitimate interest in the anonymised analysis of user behaviour in order to optimise both their website and advertising.

The information about the use of this website generated by the cookie shall not be passed on to third parties. You may refuse the use of cookies by selecting the corresponding settings on your browser, however please note that if you do so, you may not be able to use the full functionality of this website.

If you do not agree to the storage and use of your data, you can disable the storage and use here. In this case, an opt-out cookie will be stored in your browser, which prevents Matomo from storing usage data. If you delete your cookies, this will also delete the Matomo opt-out cookie. The opt-out must be reactivated when you visit our site again.

You can decide here whether a unique web analysis cookie may be placed in your browser to enable the website operator to collect and analyse various statistical data. If you wish to opt out, click on the following link to place the Piwik deactivation cookie in your browser. Your visit to this website is currently being captured by Piwik web analytics. Click here to stop your visit from being captured.

3. Newsletter

In order to send you requested information material such as the BGA newsletter "Directly from Berlin", we need your e-mail address, as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data shall be collected, or it shall only be collected on a voluntary basis. We shall use this data exclusively to send you the requested information and shall not pass it on to third parties.

The newsletter will be sent following the recipient’s prior registration and with the recipient’s explicit consent. The processing of the data entered in the newsletter registration form shall be based on your consent (Art. 6 (1) (a) of the GDPR). You can unsubscribe from the newsletter at any time in the future, for example by clicking on the "unsubscribe" link in the newsletter. This revocation shall not affect the lawfulness of any data processing operation already carried out.

4. Events

We regularly inform our website users about our events by e-mail or post. In this context, we process your name and, if applicable, address and email address. If you are a member of the BGA, the processing of your data serves to implement the membership contract according to Article 6 (1) (b) of the GDPR. In the case of guests who do not have any contractual relationship with the BGA, there is a legitimate interest in processing the data according to Article 6 (1) (f) of the GDPR.

We process the personal data you provide during registration to create a list of participants. The following personal data will be processed for this list and made available to other participants in the conference documents: Last name, first name, title, and organisation. In this respect, there is a legitimate interest in processing the data according to Article 6 (1) (f) of the GDPR.

5. Database

We enter contact data (name, address, e-mail address, phone number) in a database. This data is supplemented by additional information such as length of service and position, membership in committees, as well as correspondence between you and the BGA. The database serves to better address our business contacts and to support our members. In this respect, there is a legitimate interest in processing the data according to Article 6 (1) (f) of the GDPR.

6. Photography and filming

During our events we take photographs and do film recordings. You might be clearly recognisable as a participant of the event in one or the other image.

By entering the event location as a participant, you agree to participate in the creation of these film recordings and photographs (especially in individual and/or group shots) and to grant the free, exclusive and unrestricted rights of use of the film recordings and photographs. This agreement shall be considered as your consent according to Article 6 (1) (a) of the GDPR.

This granting of rights especially refers to the right to use or to allow the full or partial use of the film recordings and photographs made with your participation for press statements, invitations, newspapers, technical journals, brochures, newsletters, homepages and presentations in any known or future medium, including advertising purposes. It also includes the right to edit the photographs or film recordings as long as this does not have a disfiguring effect.

If you do not agree with the recording/shooting and/or publication of film and photographs, you can object to the recording/shooting and/or publication directly, addressing the respective photographer, or contacting our Press and Public Relations Department (André Schwarz: 030/59 00 99 521,; Iris von Rottenburg: 030/59 00 99 523,

7. Your rights

Many data processing operations are only possible with your explicit consent. You can revoke any consent you have already given at any time by sending us an informal email message. The lawfulness of the data processing operations carried out until you revoke your consent shall remain unaffected by the revocation

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient, and the purpose of the data processing and, if applicable, the right to correction, blocking or deletion of this data at any time. To exercise this right and for any further question on the subject of personal data, feel free to contact us at any time using the address provided in the legal notice.  

Furthermore, you can contact our data protection officer if you wish to receive information about your data we have stored. If the data is incorrect, you have the right to have it corrected. You also have the right to lodge a complaint with the competent supervisory authority.

Status: 10 September 2018